Since the stunning election surprise of Trump’s victory, we have heard countless experts, pundits, historians, and politicians explaining how Trump won. They point to strategic mistakes, failure to understand the anger of the electorate, polling errors and many other aspects of electoral politics. Nevertheless, they seem to overlook one of the most important differences in the two campaigns: the surrogates and endorsers.
Hillary Clinton had the highest quality and deepest bench of surrogates that we have ever seen. Her campaign could call on the President of the United States, the First Lady, the Vice President, Former President Clinton, Senators Elizabeth Warren, and Bernie Sanders. She had active “A List” celebrities like JZ, Beyoncé, Katy Perry, Barbra Streisand and others who performed on her behalf, and countless others who publically endorsed her.
To better understand what happened, ask yourself: “If I wanted to win the heart of someone, would I send a close friend to romance him or her?” “If I thought that someone didn’t like me, would I bring someone who overshadows me on a date?” “If I was trying to win a new job, would I send someone famous to the interview instead of going myself?” “Would I bring entertainers to a date or interview, hoping that their celebrity would become mine?”
Hillary’s “enthusiasm numbers” remained steady and low during the entire campaign. Speeches by the President repeated thousands of times the throughout the country had no effect. While Democrats touted the Clinton “ground game,” voter enthusiasm—much higher for Trump—brought more people to the polls. The rest is history.